The website was overdue for a revamp. It needed to focus more on the customers and viewers. It needed more information, so it can appear on search engine.
Writing this post on the new and improved Adoara website does not only serve as an introduction to the new site, but can provide some advice from experience to other artists that are going digital and global with the world wide web.
Adoara Photography is now just Adoara
If you attempt to visit photography.adoara.com, you would be disappointed to realize that the website is no longer available. To be honest, this was caused by an accident when I attempted to redirect the site for a force load SSL certification. As Bob Ross stated, “We don’t make mistakes, just happy little accidents.” While in a panic, I decided to forgo the concept of using subdomains; therefore, the main site now displays my images.
The website now has a new look, and it is amazing! I am using the Shapely theme created by Colorlib. I’ve also made modifications to the theme by using the WP Tiles plugin to create galleries that connect to a specific category for posts.
Blogs, not limited to photography
Adoara is planned to go beyond photography with blogs. I hope to write blogs on a variety of topics. This includes, but not limited to, tips and tricks of photography, travel, self-development, and technology. I hope to use this blog for affiliate marketing, sponsorships, and advertisements.
Along with the blog, I created a mailing list. This will allow you, the viewer, to receive updates and beautiful photography through your email. At first, I was reluctant in starting a mailing list; however, after conducting research, prominent bloggers have suggested creating one to maintain recurring readers. I am currently using MailChimp for the mailing list.
A change in image licensing
Before, I was using Dreamstime for Image Licensing. I decided to dump Dreamstime for a wide range of issues:
- You cannot control the prices of images
- The percentage one receives for selling an image is low
- Limited control on how one says their images could be used.
Now I am selling image licensing through Pixels, where I have control as an artist.
Giving more information and choices on the photos
When you view the photos, you are now informed with a short story about the image and is provided with the photo specifications. For purchasing the images, I’ve also created a shopping guide to make the hassle of online shopping much easier. If you are an artist with your own site and link to your Fine Arts American account, I suggest adding an image how the photo may appear on the wall. This may lead you to have more sales in the long run.
Getting the site legal
Appearing on search engines
The old website had one major flaw, it did not appear in Google. There were many factors for this reason:
- The website did not have an SSL certification. Without this, Google will mark the website as not secure and this would impact the visibility of the site in search engines.
- The website needed to be submitted to Google. To do this, you need to visit the Google Search Console and install a Google XML sitemap. Luckily, for the site map, you can use the plugin Google XML Sitemaps for WordPress websites.
Thank you guys so much for reading the first blog on Adoara. I cannot wait to post amazing content and photography for you guys.